About us

Yass Abayas isn't just a business; it's a journey that began unexpectedly in 2021 during a vacation trip to Dubai. What started as a simple photo on Instagram quickly transformed into a passion project that would redefine my life's trajectory.

As a woman navigating my own modesty journey, I understand the importance of clothing that reflects our values and beliefs. Yass Abayas was born out of a desire to create a space where modesty meets style, tradition and innovation.

What began with a chance encounter with a female vendor in Dubai has blossomed into a global enterprise, sourcing exquisite products from Dubai, Senegal and Morocco.

Yass Abayas is more than just a business; it's a reflection of my personal evolution and the countless women who have joined me on this journey.

Join me on this journey of style, tradition, and empowerment with Yass Abayas.